the Startup Finance

the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

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CFO Strategies: 5 Metrics to Watch During a Recession

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic
Aleksandar Stojanovic
Missing These Key Metrics?

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic
Aleksandar Stojanovic
Are You Tracking These Essential Finance Metrics?

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic
Aleksandar Stojanovic

Archive

Revenue, ARR and MRRRevenue, ARR and MRR
📈 5 Cohort Insights That Transform SaaS Retention

📈 5 Cohort Insights That Transform SaaS Retention

(Most SaaS teams stare at churn... and miss the truth.)

Aleksandar Stojanovic
Aleksandar Stojanovic
Revenue, ARR and MRRRevenue, ARR and MRR
📈 5 levers to fix your Contribution Margin (before it kills your scalability)

📈 5 levers to fix your Contribution Margin (before it kills your scalability)

Most SaaS founders obsess over gross margin. That’s a mistake.

Aleksandar Stojanovic
Aleksandar Stojanovic
Revenue, ARR and MRRRevenue, ARR and MRR
💰 The #1 EBITDA tweak SaaS founders overlook

💰 The #1 EBITDA tweak SaaS founders overlook

(And how it changes your valuation overnight)

Aleksandar Stojanovic
Aleksandar Stojanovic
Revenue, ARR and MRRRevenue, ARR and MRR
📈 5 metrics SaaS founders must track beyond ARR

📈 5 metrics SaaS founders must track beyond ARR

(If you stop at ARR & MRR, you’re missing the full story)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
📊 5 Workforce Metrics Every SaaS Should Track

📊 5 Workforce Metrics Every SaaS Should Track

(Most teams get these wrong...)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
📈 16 retention metrics every SaaS should track (before morale tanks)

📈 16 retention metrics every SaaS should track (before morale tanks)

(Plain-English formulas, smart benchmarks, and what “good” looks like.)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
📊 5 hidden labor cost factors draining your budget

📊 5 hidden labor cost factors draining your budget

(Most CEOs miss #4 completely)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
📈 10 Headcount Metrics to Run a Lean, Happy Org

📈 10 Headcount Metrics to Run a Lean, Happy Org

(Dashboards, formulas, benchmarks & real examples you can steal today)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
5 steps to stop undercharging for your team’s time

5 steps to stop undercharging for your team’s time

(And finally charge what you’re worth.)

Aleksandar Stojanovic
Aleksandar Stojanovic
HeadcountHeadcount
Accrued Payroll: What SaaS Founders Need to Know

Accrued Payroll: What SaaS Founders Need to Know

(Finally understand accrued payroll—without the headache.)

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
EBITDA Got You Confused? 😵‍💫

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
Net Income Demystified (Yes, Finally!)

Net Income Demystified (Yes, Finally!)

Your SaaS profits decoded - no jargon, I promise!

Aleksandar Stojanovic
Aleksandar Stojanovic
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