the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Revenue, ARR and MRR

Oct 26, 2025

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6 min read

📈 5 Cohort Insights That Transform SaaS Retention

(Most SaaS teams stare at churn... and miss the truth.)

Aleksandar Stojanovic

Revenue, ARR and MRR

Oct 19, 2025

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6 min read

📈 5 levers to fix your Contribution Margin (before it kills your scalability)

Most SaaS founders obsess over gross margin. That’s a mistake.

Aleksandar Stojanovic

Revenue, ARR and MRR

Oct 11, 2025

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7 min read

💰 The #1 EBITDA tweak SaaS founders overlook

(And how it changes your valuation overnight)

Aleksandar Stojanovic

Revenue, ARR and MRR

Oct 4, 2025

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7 min read

📈 5 metrics SaaS founders must track beyond ARR

(If you stop at ARR & MRR, you’re missing the full story)

Aleksandar Stojanovic

Headcount

Sep 27, 2025

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7 min read

📊 5 Workforce Metrics Every SaaS Should Track

(Most teams get these wrong...)

Aleksandar Stojanovic

Headcount

Sep 20, 2025

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7 min read

📈 16 retention metrics every SaaS should track (before morale tanks)

(Plain-English formulas, smart benchmarks, and what “good” looks like.)

Aleksandar Stojanovic

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