the Startup Finance

the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

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CFO Strategies: 5 Metrics to Watch During a Recession

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic
Aleksandar Stojanovic
Missing These Key Metrics?

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic
Aleksandar Stojanovic
Are You Tracking These Essential Finance Metrics?

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic
Aleksandar Stojanovic

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Cash Flow & ExpensesCash Flow & Expenses
Master Your SaaS Cash Flow

Master Your SaaS Cash Flow

(Cash is king, especially now...)

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
📈 5 Metrics SaaS CFOs Swear By

📈 5 Metrics SaaS CFOs Swear By

(Hint: Growth alone isn't enough...)

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
🔥 Burn Multiple: The Metric That Can Save Your Runway

🔥 Burn Multiple: The Metric That Can Save Your Runway

Are you burning cash efficiently? Let’s find out...

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
The Hidden Metric That Can Make or Break Your Business

The Hidden Metric That Can Make or Break Your Business

Master Your AP Turnover: Optimize Cash Flow & Financial Strategy

Aleksandar Stojanovic
Aleksandar Stojanovic
Cash Flow & ExpensesCash Flow & Expenses
Take Control of Your Payables & Strengthen Your Cash Flow

Take Control of Your Payables & Strengthen Your Cash Flow

Why Ignoring Your Payables Could Be Costing You More Than You Think

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Customer Attrition Is Killing Your Growth—Here’s How to Stop It.

Customer Attrition Is Killing Your Growth—Here’s How to Stop It.

Turn Customer Attrition Into Retention—Before It’s Too Late.

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Unlock SaaS Growth: Discover Vital Bookings Strategies

Unlock SaaS Growth: Discover Vital Bookings Strategies

Discover Key Insights, Tools, and Strategies to Optimize Your SaaS Bookings

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Renewal Rates Killing Your MRR? Here’s the Fix!

Renewal Rates Killing Your MRR? Here’s the Fix!

Your renewal rate is a SaaS loyalty test. Are customers renewing because they love you, or are they quietly slipping away?

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Struggling with Logo Retention? Fix It & Boost Your Growth!

Struggling with Logo Retention? Fix It & Boost Your Growth!

Your logo retention rate reveals how well your SaaS business keeps its customers. Are you retaining or repelling them?

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Is Your LTV/CAC Ratio Bleeding Cash? Here’s How to Fix It.

Is Your LTV/CAC Ratio Bleeding Cash? Here’s How to Fix It.

Your LTV/CAC ratio is the ultimate truth serum for your SaaS growth strategy. Is yours working for you—or against you?

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Master the Art of Net Negative Churn for SaaS Success

Master the Art of Net Negative Churn for SaaS Success

Find out why net negative churn is the cheat code to SaaS growth.

Aleksandar Stojanovic
Aleksandar Stojanovic
Bookings & CustomersBookings & Customers
Is Customer Retention Cost the Secret to 95% Loyalty Rates?

Is Customer Retention Cost the Secret to 95% Loyalty Rates?

Find out how your CRC affects profitability and customer retention.

Aleksandar Stojanovic
Aleksandar Stojanovic
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