Archive

Dive into a collection of past posts and rediscover timeless content.

🎭 Slack, Figma, and Calendly all built sales teams

Sep 26, 2026

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6 min read

🎭 Slack, Figma, and Calendly all built sales teams

(the part the PLG case study leaves out...)

Aleksandar Stojanovic

Reporting

📊 The revenue model said $6.2M. The headcount model could deliver $4.1M

Sep 19, 2026

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7 min read

📊 The revenue model said $6.2M. The headcount model could deliver $4.1M

(nobody had put them side by side...)

Aleksandar Stojanovic

Reporting

💸 I told a founder to turn down $5M at 8.5%

Sep 12, 2026

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7 min read

💸 I told a founder to turn down $5M at 8.5%

(and I'd say it harder now...)

Aleksandar Stojanovic

Reporting

📊 A magic number of 1.4 might mean you're doing it wrong

Sep 5, 2026

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7 min read

📊 A magic number of 1.4 might mean you're doing it wrong

(I told a founder to make his worse. it worked...)

Aleksandar Stojanovic

Reporting

Aug 29, 2026

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7 min read

💀 "Which cohort?"

(two words that ended a Series B conversation...)

Aleksandar Stojanovic

Reporting

📉 Top-quartile SaaS recovers CAC in 16 months. Bottom quartile: 47.

Aug 22, 2026

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7 min read

📉 Top-quartile SaaS recovers CAC in 16 months. Bottom quartile: 47.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Reporting

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

Aug 15, 2026

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7 min read

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

(and why yours might be hiding one...)

Aleksandar Stojanovic

📈 112% NRR. And a problem hiding underneath it.

Aug 8, 2026

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7 min read

📈 112% NRR. And a problem hiding underneath it.

(the number they'd been showing the board for months...)

Aleksandar Stojanovic

Reporting

📉 Their churn said 3.2%. The real problem was month 6.

Aug 1, 2026

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6 min read

📉 Their churn said 3.2%. The real problem was month 6.

(a blended number told them nothing...)

Aleksandar Stojanovic

Reporting

📊 The board spent 2 hours debating one metric. Nobody was wrong.

Jul 25, 2026

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5 min read

📊 The board spent 2 hours debating one metric. Nobody was wrong.

(three different LTV:CAC numbers, same company...)

Aleksandar Stojanovic