the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Reporting

Aug 15, 2026

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7 min read

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Aug 8, 2026

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7 min read

📈 112% NRR. And a problem hiding underneath it.

(the number they'd been showing the board for months...)

Aleksandar Stojanovic

Reporting

Aug 1, 2026

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6 min read

📉 Their churn said 3.2%. The real problem was month 6.

(a blended number told them nothing...)

Aleksandar Stojanovic

Reporting

Jul 25, 2026

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5 min read

📊 The board spent 2 hours debating one metric. Nobody was wrong.

(three different LTV:CAC numbers, same company...)

Aleksandar Stojanovic

Reporting

Jul 18, 2026

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7 min read

💰 "What does a fractional CFO cost?" is the wrong question

(the 120-hour repair job that answers the right one...)

Aleksandar Stojanovic

Reporting

Jul 11, 2026

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7 min read

📉 The 5-point margin gap that hijacked a Series B partner meeting

(the investor found it before the founder did...)

Aleksandar Stojanovic

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