the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Reporting

Sep 5, 2026

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7 min read

📊 A magic number of 1.4 might mean you're doing it wrong

(I told a founder to make his worse. it worked...)

Aleksandar Stojanovic

Reporting

Aug 29, 2026

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7 min read

💀 "Which cohort?"

(two words that ended a Series B conversation...)

Aleksandar Stojanovic

Reporting

Aug 22, 2026

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7 min read

📉 Top-quartile SaaS recovers CAC in 16 months. Bottom quartile: 47.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Reporting

Aug 15, 2026

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7 min read

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Aug 8, 2026

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7 min read

📈 112% NRR. And a problem hiding underneath it.

(the number they'd been showing the board for months...)

Aleksandar Stojanovic

Reporting

Aug 1, 2026

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6 min read

📉 Their churn said 3.2%. The real problem was month 6.

(a blended number told them nothing...)

Aleksandar Stojanovic

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