the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Reporting

May 17, 2026

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6 min read

🔥 Most founders know their burn rate. Almost none know this.

(and the gap shows up in due diligence every time...)

Aleksandar Stojanovic

Reporting

May 10, 2026

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6 min read

📊 Why your board meetings produce follow-ups instead of decisions

(it's not a data problem — it's an operating problem...)

Aleksandar Stojanovic

Financial Metrics

May 3, 2026

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4 min read

📊 Most SaaS founders are quoting their gross margin wrong

(and it's costing them on every valuation conversation...)

Aleksandar Stojanovic

Financial Metrics

Apr 27, 2026

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5 min read

💵 The cash flow metric investors actually care about

(and the one most founders confuse it with...)

Aleksandar Stojanovic

Financial Metrics

Apr 18, 2026

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5 min read

💰 The number most SaaS founders ignore (until it's too late)

(it's quietly eating your margins...)

Aleksandar Stojanovic

Financial Metrics

Apr 13, 2026

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10 min read

📈 The metric that predicts your company's future

(most founders check it too late...)

Aleksandar Stojanovic

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