the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Reporting

Jul 4, 2026

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7 min read

📐 The metric investors check before you even finish your pitch

(and the add-back that dropped one founder's score mid-raise...)

Aleksandar Stojanovic

Reporting

Jun 27, 2026

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8 min read

💸 The one investor question that makes seed founders freeze

("How did you arrive at this revenue number?")

Aleksandar Stojanovic

Reporting

Jun 16, 2026

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6 min read

📊 "We're at 118% NRR" — and why that nearly cost a founder everything

(the benchmark everyone quotes wrong...)

Aleksandar Stojanovic

Reporting

Jun 1, 2026

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7 min read

📉 The accounting switch that makes founders panic for no reason

(and the 3 documents that prevent it...)

Aleksandar Stojanovic

Reporting

May 24, 2026

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7 min read

⏳ "We have about 16 months of runway"

(the worst sentence you can say to an investor...)

Aleksandar Stojanovic

Reporting

May 17, 2026

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6 min read

🔥 Most founders know their burn rate. Almost none know this.

(and the gap shows up in due diligence every time...)

Aleksandar Stojanovic

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