the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

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6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Reporting

Oct 11, 2026

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7 min read

🇺🇸 July 4, 2025 is now a line through your cap table

(shares either side of it have very different math...)

Aleksandar Stojanovic

Reporting

Oct 4, 2026

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8 min read

📉 Your 3.4% isn't the problem. The 8% you're comparing it to is.

(that number came from a different business model...)

Aleksandar Stojanovic

Sep 26, 2026

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6 min read

🎭 Slack, Figma, and Calendly all built sales teams

(the part the PLG case study leaves out...)

Aleksandar Stojanovic

Reporting

Sep 19, 2026

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7 min read

📊 The revenue model said $6.2M. The headcount model could deliver $4.1M

(nobody had put them side by side...)

Aleksandar Stojanovic

Reporting

Sep 12, 2026

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7 min read

💸 I told a founder to turn down $5M at 8.5%

(and I'd say it harder now...)

Aleksandar Stojanovic

Reporting

Sep 5, 2026

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7 min read

📊 A magic number of 1.4 might mean you're doing it wrong

(I told a founder to make his worse. it worked...)

Aleksandar Stojanovic

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