the Startup Finance

A newsletter about Finance, Strategy and Tech at startups. Written by a fractional Tech CFO. Read by Founders and Finance Professionals.

Featured

Jun 8, 2024

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18 min read

Missing These Key Metrics?

Your SaaS Journey Could Suffer

Aleksandar Stojanovic

Jun 1, 2024

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16 min read

Are You Tracking These Essential Finance Metrics?

Learn which KPIs can skyrocket your SaaS business performance.

Aleksandar Stojanovic

Jun 15, 2024

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18 min read

CFO Strategies: 5 Metrics to Watch During a Recession

👉 Must read for everyone!

Aleksandar Stojanovic

Cash Flow & Expenses

Jul 5, 2025

•

6 min read

EBITDA Got You Confused? 😵‍💫

Let’s make it super simple in just 3 minutes.

Aleksandar Stojanovic

Articles

Financial Metrics

Mar 14, 2026

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9 min read

📉 Your cash flow is lying to you

(here's what to look at instead...)

Aleksandar Stojanovic

Financial Metrics

Mar 7, 2026

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7 min read

📈 5 metrics to master capital efficiency

(most SaaS founders are tracking the wrong ones...)

Aleksandar Stojanovic

Financial Metrics

Jan 17, 2026

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5 min read

5 ways to fix your burn multiple

(Most founders look at the wrong lever)

Aleksandar Stojanovic

Financial Metrics

Jan 3, 2026

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5 min read

ARR: The metric investors actually care about

(And why it’s more than just a big number...)

Aleksandar Stojanovic

Financial Metrics

Dec 27, 2025

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6 min read

📈 ACV explained: the metric most SaaS teams misuse

(And why it quietly breaks pricing, sales & growth decisions)

Aleksandar Stojanovic

Financial Metrics

Dec 20, 2025

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5 min read

Accrued vs Deferred Revenue (Most SaaS Teams Get This Wrong)

(And why it quietly breaks your forecasts if you ignore it)

Aleksandar Stojanovic

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