Reporting

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

Aug 15, 2026

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7 min read

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Reporting

📉 Their churn said 3.2%. The real problem was month 6.

Aug 1, 2026

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6 min read

📉 Their churn said 3.2%. The real problem was month 6.

(a blended number told them nothing...)

Aleksandar Stojanovic

Reporting

📊 The board spent 2 hours debating one metric. Nobody was wrong.

Jul 25, 2026

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5 min read

📊 The board spent 2 hours debating one metric. Nobody was wrong.

(three different LTV:CAC numbers, same company...)

Aleksandar Stojanovic

Reporting

💰 "What does a fractional CFO cost?" is the wrong question

Jul 18, 2026

•

7 min read

💰 "What does a fractional CFO cost?" is the wrong question

(the 120-hour repair job that answers the right one...)

Aleksandar Stojanovic

Reporting

📉 The 5-point margin gap that hijacked a Series B partner meeting

Jul 11, 2026

•

7 min read

📉 The 5-point margin gap that hijacked a Series B partner meeting

(the investor found it before the founder did...)

Aleksandar Stojanovic

Reporting

📐 The metric investors check before you even finish your pitch

Jul 4, 2026

•

7 min read

📐 The metric investors check before you even finish your pitch

(and the add-back that dropped one founder's score mid-raise...)

Aleksandar Stojanovic

Reporting

💸 The one investor question that makes seed founders freeze

Jun 27, 2026

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8 min read

💸 The one investor question that makes seed founders freeze

("How did you arrive at this revenue number?")

Aleksandar Stojanovic

Reporting

📊 "We're at 118% NRR" — and why that nearly cost a founder everything

Jun 16, 2026

•

6 min read

📊 "We're at 118% NRR" — and why that nearly cost a founder everything

(the benchmark everyone quotes wrong...)

Aleksandar Stojanovic

Reporting

📉 The accounting switch that makes founders panic for no reason

Jun 1, 2026

•

7 min read

📉 The accounting switch that makes founders panic for no reason

(and the 3 documents that prevent it...)

Aleksandar Stojanovic

Reporting

May 24, 2026

•

7 min read

⏳ "We have about 16 months of runway"

(the worst sentence you can say to an investor...)

Aleksandar Stojanovic

Reporting

🔥 Most founders know their burn rate. Almost none know this.

May 17, 2026

•

6 min read

🔥 Most founders know their burn rate. Almost none know this.

(and the gap shows up in due diligence every time...)

Aleksandar Stojanovic

Reporting

📊 Why your board meetings produce follow-ups instead of decisions

May 10, 2026

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6 min read

📊 Why your board meetings produce follow-ups instead of decisions

(it's not a data problem — it's an operating problem...)

Aleksandar Stojanovic