Archive

Dive into a collection of past posts and rediscover timeless content.

Reporting

⏳ Same offer. One founder walks away. The other can’t.

Oct 17, 2026

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6 min read

⏳ Same offer. One founder walks away. The other can’t.

(the difference was decided 18 months earlier...)

Aleksandar Stojanovic

Reporting

🇺🇸 July 4, 2025 is now a line through your cap table

Oct 11, 2026

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7 min read

🇺🇸 July 4, 2025 is now a line through your cap table

(shares either side of it have very different math...)

Aleksandar Stojanovic

Reporting

📉 Your 3.4% isn't the problem. The 8% you're comparing it to is.

Oct 4, 2026

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8 min read

📉 Your 3.4% isn't the problem. The 8% you're comparing it to is.

(that number came from a different business model...)

Aleksandar Stojanovic

🎭 Slack, Figma, and Calendly all built sales teams

Sep 26, 2026

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6 min read

🎭 Slack, Figma, and Calendly all built sales teams

(the part the PLG case study leaves out...)

Aleksandar Stojanovic

Reporting

📊 The revenue model said $6.2M. The headcount model could deliver $4.1M

Sep 19, 2026

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7 min read

📊 The revenue model said $6.2M. The headcount model could deliver $4.1M

(nobody had put them side by side...)

Aleksandar Stojanovic

Reporting

💸 I told a founder to turn down $5M at 8.5%

Sep 12, 2026

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7 min read

💸 I told a founder to turn down $5M at 8.5%

(and I'd say it harder now...)

Aleksandar Stojanovic

Reporting

📊 A magic number of 1.4 might mean you're doing it wrong

Sep 5, 2026

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7 min read

📊 A magic number of 1.4 might mean you're doing it wrong

(I told a founder to make his worse. it worked...)

Aleksandar Stojanovic

Reporting

Aug 29, 2026

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7 min read

💀 "Which cohort?"

(two words that ended a Series B conversation...)

Aleksandar Stojanovic

Reporting

📉 Top-quartile SaaS recovers CAC in 16 months. Bottom quartile: 47.

Aug 22, 2026

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7 min read

📉 Top-quartile SaaS recovers CAC in 16 months. Bottom quartile: 47.

(and why yours might be hiding one...)

Aleksandar Stojanovic

Reporting

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

Aug 15, 2026

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7 min read

💰 Salesforce's Q1 always looks worse than Q4. Here's why that's not a business problem.

(and why yours might be hiding one...)

Aleksandar Stojanovic