Together with Chargebee
Can you show your auditor what the agent did?
Finance teams are building agents for collections, reporting and planning. The hard part comes later, when someone asks which agent ran, on what data, and who signed off.
Chargebee built a whole summit around that question. Traceable is this Wednesday, and the lightning talks are where it gets practical. Four teams, 10 minutes each:
Thomas Neel (Celigo): running finance as a team of one
Ryan Wright (Every): what he's learned building agents at frontier finance orgs
Benoît Denis (Brevo): engineering an AI-native collections process
Lakshmi Subbramanian (Vercel): building Penny, a billing agent for finance, GTM, and RevOps
That's 40 minutes. Shorter than most close meetings.
Around them: a keynote and announcement from Chargebee's product leaders on quote to cash in the agentic era, and two panels with finance leaders from Public.com, PostHog, Campfire and Sphere.
Wed, Nov 18 · 11 AM ET / 5 PM CET · Virtual
P.S. Quick question: what's one finance task you'd never hand to an agent? Hit reply and tell me.
WELCOME TO ISSUE NO #106
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📆 Today’s Rundown
Hey {{first_name}} 👋, I hope you’re having a great week! In the last issue, we discussed about Preferred Shares vs Common Stock, and now we are moving with the next topic from Reporting content.
Let’s talk about ⬇️
How to evaluate a fractional CFO agency
Two proposals land on a CEO’s desk the same week.
Both say “Fractional CFO.” Both cost $8,000 a month. Both include a sample board deck that looks great.
Six months later, one company has a cleaner view of last quarter. The other has a model it uses to decide next quarter.
Same title. Same price. Completely different job.
“Who’s the best fractional CFO agency?” is the wrong question. The useful one is this: what decision can’t you make with confidence right now, and does this engagement fix it?
two proposals. same title. same $8k a month.
TL;DR
Five things wearing the same title
What each option really costs
The $250 an hour gut check
📋 FOUND IN A BOARD DECK
Three signals that separate them
A selection process that takes three weeks
Six hiring mistakes
The discovery call scorecard
Five things wearing the same title
A fractional CFO is part-time senior finance leadership. Usually that means a monthly retainer with a set number of hours.
That’s where the agreement ends. Scope varies a lot. Here’s what’s actually out there.
Provider type | What it solves | What it doesn’t |
|---|---|---|
Bookkeeping + controller firm | Clean books, payroll, basic monthly reporting | Forecasting, board narrative, unit economics judgment |
Traditional fractional CFO agency | Board decks, close oversight, investor Q&A | Deep ownership of forecast assumptions and trade-offs |
FP&A-focused advisory partner | Rolling forecasts, scenarios, CAC/LTV as cohort ranges, decision cadence with the CEO | Full close and bookkeeping. Usually sits next to your accounting team |
FP&A software | Dashboards, metric automation, data consolidation | Judgment. Someone still owns the assumptions |
Full-time CFO or Head of Finance | Full ownership, internal context, building the team | Cost, a 3-6 month ramp, one company’s view of the world |
Full disclosure: Fiscallion sits in row three. That’s also why I care so much that people stop comparing row two to row three on price alone.
If your problem is runway confidence, or nobody agrees on CAC, you need rows three or five. A prettier deck won’t fix it.

“fractional cfo,” as a job description
What each option really costs
The most common mistake is comparing a retainer to a CFO’s base salary. Base salary is just the first number in the job post.
Option | Monthly | Annual | Ramp-up |
|---|---|---|---|
Fractional CFO agency | $3K-$20K | $36K-$240K | 2-4 weeks |
FP&A advisory partner | $4K-$10K | $48K-$120K | 2-4 weeks |
Internal FP&A analyst | $10K-$13.5K | $120K-$162K | 4-8 weeks to hire, then 1-3 months |
Full-time CFO | ~$29K-$67K | $350K-$800K fully loaded | 3-6 months |
The full-time number includes base, bonus, benefits, payroll tax, recruiting fees, and equity. Equity is the line founders forget.
Cost also scales with stage. A lean board before Series B needs fewer hours than multi-entity reporting ahead of a Series C.

base salary is where the meter starts
The $250 an hour gut check
Divide the retainer by the committed hours.
$8,000 a month for 20 hours is $400 an hour. That buys senior time.
$8,000 a month for 50 hours is $160 an hour. At that rate, a junior team member is probably doing most of the work, with a senior person reviewing it.
That can be fine. But you should know which one you’re buying before you sign. So ask directly: who builds the model, and who’s on the board call?
the partner on the pitch call. whoever builds your model.
Test that business idea this weekend
Skip the funding round and co-founder hunt
Describe the business, get the real product
Take payments from real customers immediately
Find out if your idea works in days
Keep going, or try the next one
Discount of $5 applies to first month of any paid plan. You need to sign up via this webpage in order to claim the discount. The discount applies to new and returning users without an active paid plan. Terms apply.
📋 FOUND IN A BOARD DECK
One thing that shouldn’t have made it into the room.
The slide: “Finance update.” ARR up quarter over quarter. Churn ticked up. Burn on plan. Three clean charts.
What wasn’t there: a single decision.
The Q3 hiring plan got approved two meetings later. Nobody had shown the board what it did to runway in a downside case.
The fix: add one trade-off slide. Option A: hire four AEs now. Option B: hire two now and two more if Q3 pipeline lands. Show the runway under each, then make a recommendation. The board stops reviewing history and starts making a call.
Preferred walks away with $20M. Common gets $40M.
a board deck that only narrates the past
Three signals that separate them
Every agency has a sample board deck and a list of SaaS metrics. That’s table stakes. These three areas carry the real signal.
1. Decision cadence vs reporting cadence.
Reporting cadence sounds like “We update the model monthly and flag variances.”
Decision cadence sounds like “We’ll bring you a recommendation on the Q3 hiring plan before you ask.”
Reporting tells you what happened. Decision cadence tells you what to do about it.
2. Who owns the assumptions.
Ask who owns the CAC, LTV, and churn inputs, and how often they get revisited.
“We use whatever your team gives us” is a red flag. A strong partner pushes back on assumptions, models CAC and LTV as cohort ranges, and can explain why payback moved this quarter.
3. Trade-offs in the board pack.
Ask for a sample board package. A dashboard won’t tell you much.
If every slide looks backward (ARR grew, churn ticked up), that’s half the job. A stronger pack frames the live trade-off. Slow hiring to extend runway, or spend the round faster to hit a growth target?
If it’s all history, the agency is built for compliance.
decision cadence. the recommendation shows up before you ask.
A selection process that takes three weeks
Week 1: Name the decision. Write down the one call you can’t make with confidence right now. Downside runway. CAC payback by channel. Whether to hire two AEs in Q3. That becomes your brief.
Weeks 1-2: Screen for fit. If forecasting is the problem, rule out bookkeeping-only shops. If you need someone accountable for recommendations, rule out software on its own.
Week 2: Pay for a discovery sprint. Have two or three finalists build a mock scenario on your data. A downside runway model or a CAC/LTV cohort breakdown works. A free consultation shows you their pitch. A small paid sprint shows you their work.
Weeks 2-3: Get the cadence in writing. Weekly, biweekly, or monthly. Rolling forecast, board package, scenario models. Put it in the terms. “As needed” isn’t a cadence.
Then start with 90 days. A confident agency will take a trial. It caps your downside and gives you real evidence before a longer commitment.
90 days around the block before the 12-month lease
Six hiring mistakes
Hiring on the sample deck alone. Deck polish is easy to judge and easy to fake. It’s like picking a surgeon by the font on their business card. Ask for a sample forecast model and a mock trade-off recommendation.
Treating “fractional CFO” as one category. Map every finalist to the five rows above before you compare prices.
Comparing the retainer to base salary. Compare the fully loaded annual cost: bonus, benefits, recruiting, equity.
Signing for 12 months with no cadence defined. Speed feels good in week one. Get cadence and deliverables in writing, then start with 90 days.
Assuming the title comes with a decision framework. The title implies strategic ownership that the scope may not include. Confirm who owns assumptions, scenario ranges, and recommendations.
Hiring a full-time CFO before diagnosing the gap. Board pressure and a messy raise create urgency. A full-time hire adds cost and polish, but it won’t fix stale forecast assumptions or a CAC number nobody agrees on. For most $5-50M companies the gap is decision-grade FP&A. That’s fixable without a ~$400K hire.

hired on the sample deck. now where’s the model?
The discovery call scorecard
Seven questions for your next call:
Can they describe their decision cadence in one sentence?
Do they model CAC and LTV as cohort ranges or one blended number?
Will they show a sample board package with trade-offs in it?
Who does the work: a senior practitioner, or a junior with senior review?
How many hours a month are committed, and what’s the effective hourly rate?
Will they run a paid sprint on your data before a long contract?
What would they do about your specific pain point in the first 30 days?
If the answer to number seven is “a clean dashboard,” you’re talking to a reporting vendor.
And if you’re the fractional CFO on the other side of the call, this is the list you’re being graded on.
The Bottom Line
There’s no single best fractional CFO agency. One title covers at least five different services.
Three things to carry out of this.
Name the decision first. Pick the provider type that fixes it. Compare prices after that.
Do the hourly math. It tells you who’s actually doing the work.
Buy a trial before a year. A paid sprint on your data and 90 days of real cadence will tell you more than any pitch deck.
The bar to hold anyone to: a rolling forecast built on stated assumptions, CAC and LTV as cohort ranges, and board packs that frame trade-offs.
Reply “SCORECARD” and I’ll send you the discovery call scorecard. All seven questions, what a strong answer sounds like, the red flags, and the effective-rate calc built in.
Still want last week’s liquidation waterfall model? Reply “WATERFALL” and it’s yours.
Fair warning: if we ever get on a discovery call, I’ll expect you to use this on me.
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Alex Stojanovic
Chief Finance Ninja | Fiscallion
Fractional CFO & FP&A Agency
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