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Struggling with Logo Retention? Fix It & Boost Your Growth!

Struggling with Logo Retention? Fix It & Boost Your Growth!

Your logo retention rate reveals how well your SaaS business keeps its customers. Are you retaining or repelling them?

Aleksandar Stojanovic
January 26, 2025 • Read Time: 6 minutes

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WELCOME TO ISSUE NO #040

Consulting | Shop | Website | Newsletter | Speaking

📆 Today’s Rundown

Hey 👋, hope you had a great week! In the last issue, we discussed why tracking LTV/CAC ratio matters, and now we are moving with the next topic from Bookings & Customers content, and today’s topic is:

Logo Retention

Are You Keeping Customers or Just Renting Them? Let’s Talk Logo Retention.

Newsletter highlights

3 Brutal Truths About Logo Retention 🤟
Retention Stat of the Week 🔢
My Tool of the Week 📊
Exclusive Content Drop 🆓

3 Brutal Truths About Logo Retention (That No One Wants to Admit)

1. If Customers Are Leaving, It’s Probably Your Fault.

Harsh? Maybe. True? Absolutely. Poor onboarding, bad pricing, or weak customer support are just a few reasons your customers might be ghosting you. Don’t blame churn on "market conditions"—fix the root cause.

2. Retention Without Expansion is Like Running on a Treadmill.

Keeping customers is great. But if they’re not upgrading, expanding, or spending more, you’re just standing still. Revenue retention matters just as much as customer retention.

3. Investors Are Watching (And They’re Ruthless).

VCs don’t just want to see revenue growth—they want predictable, sticky revenue. If your retention numbers are weak, your valuation might take a hit.

Logo Retention Stat of the Week

90-95%

💡 Enterprise SaaS companies typically hit a 90-95% logo retention rate, while mid-market players hover around 85%. SMB SaaS? More like 70-80%.

Where do you stand? If you’re below these benchmarks, it’s time for a serious strategy shift.

My Tool of the Week: Maxio

If you’re serious about tracking logo retention and optimizing customer revenue, Maxio (formerly SaaSOptics + Chargify) is worth a look.

Why Maxio Stands Out:

✅ Advanced Revenue Recognition – Stop wrestling with spreadsheets and automate revenue tracking.
✅ Cohort & Retention Analysis – Dig deep into customer segments to see who’s sticking around and who’s on the verge of churning.
✅ Billing & Subscription Management – Align pricing with customer behavior to boost renewals and expansion revenue.

What I Love About Maxio:

Unlike basic reporting tools, Maxio doesn’t just spit out numbers—it actually helps you act on them. From forecasting logo retention trends to optimizing pricing strategies, it’s built for SaaS businesses that want to grow smarter, not just bigger.