WELCOME TO ISSUE NO #041

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📆 Today’s Rundown

Hey 👋, hope you had a great week! In the last issue, we discussed why tracking Logo Retention matters, and now we are moving with the next topic from Bookings & Customers content, and today’s topic is:

Renewal Rate

Are Your Customers Sticking Around or Ghosting You?

Newsletter highlights

1. 3 Brutal Truths About Renewal Rate 🤟

2. Renewal Rate Stat of the Week 🔢

3. My Tool of the Week 📊

4. Exclusive Content Drop 🆓

3 Brutal Truths About Renewal Rate

1. It’s the Ultimate Retention Report Card.

• A high renewal rate? You’re doing something right.

• A low renewal rate? Your customers might be quietly breaking up with you—without even leaving a note.

2. Renewal Rate and Churn Are Two Sides of the Same Coin.

• If your renewal rate is looking rough, your churn rate is probably celebrating.

• This metric is your early warning system—ignore it at your own peril.

3. Investors Obsess Over This Number.

• A strong renewal rate signals a predictable revenue stream and happy customers.

• If you’re looking to raise capital, your renewal rate better be telling a good story.

Renewal Rate Stat of the Week

80-90%

The best SaaS companies see renewal rates of 80-90%, with enterprise customers sticking around longer than SMBs. Not quite there? Time to rethink your customer experience strategy.

My Tool of the Week

Subskribe

If tracking renewals feels like herding cats, Subskribe is your new best friend. Here’s why it’s a game-changer:

• Automated Renewal Tracking: No more last-minute renewal surprises—stay ahead with predictive insights.

• Customer Health Scores: Identify at-risk accounts before they churn and take proactive action.

• Pricing Optimization: Find out if your pricing strategy is encouraging renewals—or driving customers away.

What I love about Subskribe? It doesn’t just track renewals—it helps you prevent churn before it happens. And that’s where the real money is.

Exclusive Content Drop

Here is the exclusive content drop which

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