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Hey {{first_name}} 👋, hope you had a great week! In the last issue, we discussed why tracking Customer Cohort Analysis matters, and now we are moving with the next topic from Revenue, ARR and MRR content.

Let’s talk about ⬇️

Most SaaS founders think you need more leads to hit revenue targets.

But after working with 50+ SaaS & tech companies as a fractional CFO… I can tell you nothing is further from the truth.

In reality, you ONLY need these 4 simple levers to keep a healthy pipeline coverage ratio (and avoid surprise revenue droughts):

And today, I want to break down how each of these works — so you can finally build predictable revenue instead of reactive revenue.

Let’s dig in:

1️⃣ Set Realistic Sales Targets

2️⃣ Improve Sales Pipeline Efficiency

3️⃣ Prioritize Marketing’s Role in Pipeline Generation

4️⃣ Build Pipeline From Several Channels

🎁 BONUS

The goal of this step is to avoid “fantasy forecasting.”

When you set targets without looking at historical performance, conversion rates, and market conditions… your pipeline coverage ratio becomes meaningless.

Realistic targets:

The goal here is simple: turn more leads into revenue.

Adding more volume doesn’t equal more revenue — especially if the pipeline is full of low-quality deals.

This step matters because:

Key benefits of fixing this:

Pipeline health is not a sales problem — it’s a company-wide problem.

The goal of this item is to create consistent, predictable demand.

Why this matters:

Most SaaS teams rely on one source: inbound.

That’s why pipeline dries up.

The goal of this step is to build resilience into your revenue engine.

Channels that boost pipeline coverage:

Benefit: you’re never dependent on one channel to hit your number.

Quick reminder: the 60%–70% discounts are still running — but only for a few more days.

Founders always tell me the same thing:

Because once you finally see your numbers clearly:

This is exactly why I built these models.

They give you the same financial clarity I deliver to my fractional CFO clients — without the CFO retainer.

Here’s what you can still grab today:

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✅ B2B SaaS Financial Model — 197 EUR 78.80 EUR
Built for recurring revenue, churn logic, expansion, CAC payback & runway.

✅ Early Stage SaaS Model — 122 EUR 48.80 EUR
Perfect for pre-revenue, MVP, or early traction founders.

✅ E-Commerce D2C Model — 349 EUR 139.60 EUR
With contribution margins, paid ads planning, inventory forecasting & cash flow tracking.

✅ B2B SaaS + Marketplace Financial Model — 449 EUR 179.60 EUR
For hybrid platforms with subscription + take-rate revenue.

✅ Headcount Planning Template — 369 EUR 147.60 EUR
Hiring roadmap, fully burdened cost logic, salary modeling.

✅ Cash Flow Models Bundle — 99 EUR 39.99 EUR
Your liquidity command center: 13-week + rolling + daily visibility.

↓

If you're planning to raise, hire, scale, or fix your margins in 2026 — don’t wait until January panic hits.

Use code: BLACKFRIDAY2025
Valid until December 2nd (CET)

And yes — the full bundle (1586 EUR 480 EUR) is still 60% OFF.

↓

I'm Aleksandar, fractional CFO at Fiscallion, where we help founders like you achieve financial clarity, streamline reporting, and build investor-ready forecasts.

Ready to level up your finances?

And that’s it!

If you found this helpful and want deeper insight into metrics like pipeline coverage, forecasting accuracy, or revenue modeling…
hit reply and tell me “metrics”. I’ll send you something special 😉

Chat soon,

{{first_name}} You can get free stuff for referring friends & family to my newsletter 👇

50 referrals - Cash Flow Models Bundle 💰

10 referrals - SaaS Financial Model 📊

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