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Master Your SaaS Cash Flow
(Cash is king, especially now...)

WELCOME TO ISSUE NO #048
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📆 Today’s Rundown
Hey 👋, hope you had a great week! In the last issue, we discussed why tracking Capital Efficiency matters, and now we are moving with the next topic from Cash Flow & Expenses content.
Let’s talk about ⬇️
Cash Flow from Operating Activities
Why does it matter so much?
Because understanding your cash flow means knowing exactly how much runway you have and how efficiently your SaaS business actually operates.
The truth is:
Most SaaS founders think growing revenue quickly at all costs is everything.
But after working with countless tech founders as a fractional CFO, I can assure you—especially in turbulent markets—cash flow efficiency beats growth at all costs every single time.

TL;DR
What you need to know 👀
Formulas 🔢
A Real-World Example 🧾
Takeaway 💡
Exclusive Content Drop 🆓
Here’s what you need to know:
Your Operating Cash Flow tracks core business inflows & outflows only—it’s the pulse of your SaaS.
Inflows are revenue from new and existing subscriptions, product upsells, and interest.
Outflows cover payroll, ad spend, cost of revenue, taxes, rent, and more.
But tracking these numbers correctly is the difference between securing your next funding round or hitting a painful cash crunch.

Let’s talk formulas (but simple ones):
There are two main ways to measure Operating Cash Flow:
Direct Method:
Cash Flow = Total Revenue – Operating Expenses
👉 Good for: Precise visibility on day-to-day cash movement
👉 Downside: Highly manual, time-consuming tracking of every cash transaction
Indirect Method (VC-preferred):
Cash Flow = Net Income ± Changes in Assets & Liabilities + Noncash Expenses
👉 Good for: Accurate forecasting & understanding your financial runway
👉 Bonus: Gives investors the detailed metrics they crave in funding rounds
Need clarity on your financial strategy or cash flow optimization?
I'm Aleksandar, fractional CFO at Fiscallion, where we help founders like you achieve financial clarity, streamline reporting, and build investor-ready forecasts.
Ready to level up your finances?
Here’s a real-world example:
Sourcegraph, a fast-growing SaaS startup in San Francisco, struggled with this too. Before they streamlined, analyzing cash flow took weeks and was only done quarterly—making proactive decisions nearly impossible.
After raising a $50M Series C, Sourcegraph automated their cash flow tracking with Mosaic, Xero, and Salesforce.
Now their finance team has:
Real-time insights into critical SaaS metrics (ARR, net burn, etc.)
Saved hundreds of hours per year in manual analysis
Faster decisions & improved capital efficiency

The takeaway:
Small tweaks in tracking your operational cash flow lead to major improvements in financial clarity and funding readiness.
So, do you know how efficiently your SaaS cash flow is running?
If you have any questions about optimizing your cash flow strategy, just hit reply—I'm here to help!

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Aleksandar Stojanovic
Founder of Fiscallion
Fractional CFO & FP&A Boutique Consultancy
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