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Master the Art of Net Negative Churn for SaaS Success

Master the Art of Net Negative Churn for SaaS Success

Find out why net negative churn is the cheat code to SaaS growth.

Aleksandar Stojanovic
January 11, 2025 • Read Time: 6 minutes

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WELCOME TO ISSUE NO #038

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📆 Today’s Rundown

Hey 👋, hope you had a great year end! Happy New Year and I wish you great start in 2025! In the last issue, we discussed why tracking Customer Retention Cost matters, and now we are moving with the next topic from Bookings & Customers content, and today’s topic is:

Net Negative Churn

Is Negative Churn Your SaaS Secret Weapon?

Newsletter highlights

3 Reasons Why Net Negative Churn Is a Big Deal 🤟
Net Negative Churn Stat of the Week 🔢
My Tool of the Week 📊
Latest Content Update 🆓

3 Reasons Why Net Negative Churn Is a Big Deal

It’s Growth Without the Hustle

Negative churn is like finding a money tree in your backyard—your existing customers grow your revenue without the costly grind of acquiring new ones.

Think of it as growth on autopilot.

It Makes Your Customers Priceless

When you focus on upsells, cross-sells, and upgrades, your customers become more valuable over time.
Hello, higher LTV! Investors love this, and your bottom line will too.

It’s CAC’s Chill Cousin

Acquiring new customers is expensive.
Negative churn lets you spend less on acquisition and more on keeping your current customers happy, saving you cash while growing revenue.

Net Negative Churn Stat of the Week

120% Net Revenue Retention

That’s the gold standard for SaaS companies. Hitting this means your upsells and expansions outweigh churn, putting you in the negative churn sweet spot.

My Tool of the Week

Planhat

Planhat is a customer success platform built to help SaaS companies achieve negative churn and maximize customer lifetime value. Here's why Planhat stands out:

Custom Metrics: Track and analyze the metrics that matter most to your SaaS business, from net negative churn to expansion revenue.
Customer Intelligence: Gain deep insights into customer behavior, usage patterns, and potential for upsells or cross-sells.
Collaboration Hub: Planhat’s shared workspace enables customer success, sales, and product teams to align efforts for retention and expansion.

What I love most about Planhat: It doesn’t just track churn - it predicts it. With predictive analytics and real-time alerts, you’ll always know where to focus your efforts. Plus, its sleek interface makes navigating data a breeze, even for those who aren’t data geeks.